SEO Ninja, Social Media Guru, Rankings Wizard
I see these words in your Twitter bio and I while I won’t take a personal dislike to you, I just think it’s lazy. What you’re basically doing is inflating the importance of your profession by giving it a mystical quality.
This sort of statement is typically interpreted by those who make it as just a bit of fun. However, it more than likely going to cause the people who you need to influence (clients, fellow workers), all the more baffled by the apparently mysterious ways of all things digital. It also causes is a contradictory disconnect of client and apparent guru, because it implies the client can’t possibly know what you’re talking about – because it’s magic.
If you think you are a guru, think about it: you are not. You are as much a guru in marketing as the print guys are about their media. You are as much of a guru as the milk delivery man is an expert in delivering milk. Sure you have experience in something, but please let’s drop the mysticism (which conversely means you have some sort of ancient wisdom – difficult in social /search).
You’re all marketers. Get over the fact that you can look at Google Analytics and make the graphs rise, or that you can make connections and ‘engage’ (meaning?) with a fanbase. There is no mysticism in this but understanding what you’re doing.
Stop thinking that old media is dead and you’ve seen the light. It isn’t, you haven’t. Get integrated.
We still work in a fairly unbalanced industry. I don’t think the masculine (oh yes they all are) additions to job titles help.
