Archive for Hustle

James Carson | September 6, 2011
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A Four Step Guide to Building an Influence Network

Building an Influence Network is a necessary and fruitful experience if you wish to partake in any kind of inbound marketing. You build up a range of required relationships within your vertical, reward them and receive rewards in exchange. You will almost certainly gain out of this collective thinking.

The time it takes to build a network of influencers is relative to a seemingly woolly concept: brand strength. If you work for a strong brand – one that is recognisable to the majority of your peers – then you’ll have it somewhat more easily than someone who has just started a website that deals in gold and silver. Starting afresh with no brand equity with the intention of building a brand is a whole other blog post; the vast majority of people work on brands with established business, customers, logos, and all the other things that make them recognisable. This post is written for them.

Step One – Finding Mediocre Players

The first step is to research your vertical for the Influencers (bloggers, social media personalities) that are most likely to link to you. I’d recommend going to Google and typing in ‘[verticle] blogs’. Most often than not, you’ll see some stuff that you have seen before, and some stuff you haven’t. I would suggest focusing on the stuff you haven’t – you are probably more likely to build relationships fast with people that do not have as much kudos. That and (in my experience) established players don’t usually have quite as much time to deal with this sort of thing. So your primary goal is not to find the biggest players and network with them – although there’s no harm in trying if you have the time, but find the mediocre players who are on the cusp of greatness but need a little push. When you identify a mediocre player, put them in an excel spread sheet with the following column titles:

Blog URL

Domain Authority

Contact Name

Email

Twitter

Status

Identifying Mediocre Players

When looking at blogs, there are four things I look for in identifying mediocre players:

#1 Link Equity – Toolbar PageRank normally sucks and I don’t use it too often, but for this it serves a purpose. Normally I don’t take aim at people with PR 5 or above at this stage. SEOmoz toolbar is good enough at finding what you need – typically the Domain Authority of a mediocre player should be 30-55.

2# Heartbeat – If your blog has mediocre link equity, but hasn’t posted in the last week, then you should ask some questions. If they haven’t posted in the last month then you should note them down, but de-prioritise them. If they are clearly active in posting, and have posted in the last week, they are a target.

3# Blogroll – Most blogs have a blogroll. Finding blogs that have one will make it easier to find other blogs, and it will indicate that the blog in question is part of a community. It’s not essential that a blog has a blogroll, but if they don’t I probably won’t give them a second look as quick as a blog that has one.

4# Person – Find their author bio and try to understand them personally. If they state they are a journalist, be a little more wary; journalists usually know the game and I’ve had one or two get a little pissed by fairly forward approaches. (One went completely nuts on the phone! It was harrowing). If they are clearly writing for The Sunday Times and do the blog on the side, I’d deprioritise them, as they probably won’t care so much about working with you. Find their Twitter handles as well, this is crucial.

Using Social Media for Identification

There are loads of ways to find people on social media, but the easiest one for me is to use Klout

You can find out influencers who don’t have a website (and some that do) very quickly by using Klout. Just type in klout.com/username-here/influencers and you’ll be able to see who this person is influenced by at the bottom of the page. Mediocre players will have a Klout score between 40 and 60.

If you have Twitter followers, you can check one of them out on Klout, and then look to see who influences them. Spend some time noting down the names and Twitter handles of those people you want to tweet about your stuff, and mention them regularly. If they have an email, then message them there too.

Using Gorkana to Contact PRs

Gorkana is a resource to allow journalists to keep in touch with PR agencies. You can sign up for some things for free, but you’ll normally have to be a journalist working for a publication if you go for the paid service. It is one possible route to get in touch with PRs – you may as well try your luck and get on there. Many PR companies are effectively running the Facebook and Twitter accounts of celebrities and TV shows, which hold some serious traffic building clout (can you say that word in its right form anymore?) if you get mentioned by them. The more PRs you can get into your influence network, the better.

Step Two – Long List Forming

This stage requires some extremely basic Excel know how. You have your initial list of mediocre players – now you need to do a backlink check on the strongest ten from the list. You can do more if you want, but I find ten is normally enough.

Method – Head to Opensiteexplorer.org and pull off all of your target’s external links. Put all of these into a ten tabbed workbook and filter out all unfollowable links and remove Followable, 301, Origin and Target URL columns – these aren’t necessary. I then insert a new column A. Put this formula into the column and drag down:

=LEFT(B2,SEARCH(“/”,B2,8))

Then remove the duplicates. Do this for every sheet. Combine all the sheets into one and then dedupe a final time. You will then have a sizeable list of possible targets. Edit them so you remove big players like the BBC, then place into columns. You won’t have the final four columns at this stage, but prioritise your further research by domain authority.

Step Three – Contacting

Before you start contacting, as much of a ball ache it might seem I highly recommend doing a final human sanity check on everyone in your priority list. What this means is you’ll have a personal template. Use the one below and adapt it to everyone:

Hi [NAME],
I’m the web editor at yoursite.com and we’re looking for partners to push our content and in exchange we’ll be happy to do the same. We might have a relevant YouTube video one week that we’d like you to publish, while you might want us to link to one of your stories or mention your blog on our social media profiles from time to time. Let me know if this is of interest – I think it would be beneficial to us both.

(You could go a bit further and offer product discounts, since they’ll be contributing to a marketing network).

Your level of response will be dependent on how your brand stacks up against theirs. If you have a weak brand that no one’s heard of, then chances are you’ll struggle compared to the Coca-Colas of this world. There’s a reason for that – they’ve spent billions on brand building and you haven’t.

You’ll almost certainly get some responses. If you don’t, then follow them up in a week’s time. If they don’t again, leave it for a while. Think of this stage as like online dating – you want a good honest opener in your messaging, but don’t get stalkerish or filled with negative energy if they don’t respond. You’re either not their type or they’re too good for you.

Do not, whatever you do, think you’ll get laid on the first date and come in with some crap like:

Hey, we’ve got this video and would be wondering if you’d like to put it on your blog and link back to us.

You’re meant to be building an influence network that lasts, and you’ve got to offer incentives.

Step Four – Relationship

Now you’ll have got some positive replies – mark them down on your sheet as ‘Partner’. Anyone who hasn’t replied put as ‘Contacted – No Reply’ – you can follow up with them later.

ReTweeting – Now get all of their Twitter handles and create a list from the account you’re working on. You’ll then be able to create a tab on Hootsuite or Tweetdeck that shows all Tweets from these people. ReTweet their stuff, and mention them regularly. They’ll return the favour. This is basically a courting phase.

Linking – Create a news roundup of what’s been happening in your vertical during the week. For every opinion of a topic you give, link to any opinion expressed on the topic by any of your targets whether they’re a partner or not. If none of your partners are talking about what you’re talking about, then start again so you are talking about the same thing!

If they are a partner, message them to say you’ve shared the link love. If they’re not a partner yet, message them to say you’ve got them linked and would like to know if they’d like to partner in the future. Repeat this process weekly and you’ll get more partners.

Syndication – So you’ve got partners who you ReTweet and link to regularly. Very good. Now if you have content, send it to them specifically and ask them to link back. This is particularly effective with video because it makes an easy, content rich blog post, and you can place links within the embed.

Conclusion

So with these four steps, you would have created a small influence network that you can depend on to build links, send you traffic and syndicate content such as video when it’s produced. Inevitably the network will grow with your brand’s reputation, but the bigger your support network becomes, the easier it will be to get your content and message out there.

Category: Facebook, Hustle, Link Building, SEO, Social Media, Twitter | Tags: , ,
James Carson | September 5, 2011
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Hustling Big Players for SEO and Kudos

How do you get a big player to ReTweet you or post from their Facebook? Say I want @randfish to Tweet about my blog. How would I go about doing that?

Research, Research, Research

You need to know your target inside out. I’m not going to suggest how to cyber stalk @randfish specifically, but there are so many touch points in social media (and indeed the online press) to find out enough about a big player to write a short paperback biography, and certainly a Wikipedia article. I don’t feel I really need to list all the touch points, but they’re LinkedIn will normally set you on your way. Once you know the background, you should follow them adamantly. What sort of stuff does your target talk about? What sort of content do they like to share? In the course of a week, you’ll gather a couple of themes if you follow them closely.

The Content

Once you have the insight of what your target is most interested in at the time, you need to be prepared to be reactive. If you see them post about a specific issue, you should be able to turn a piece of content around in an hour, and certainly not any more than four hours. If you can turn around this and reply to a Tweet with the link, then you could get ReTweeted. Of course, you don’t necessarily need to do a reactive post – if you know your target specialises in a particular topic, you could just do a heavily researched post on that topic.

Hustle

Now @replying them on Twitter may get you a ReTweet, but most big players are seriously busy people. If you’re going really big then you might try and hustle a mainstream celebrity – and they’re even busier. Don’t give up on one attempt. Hustle them again. Use email. Hustle them on Facebook. Approach them at a conference. Phone them up. Try and join their conversation; eventually they’ll give you something – unless you’re really really annoying. I guess if you are then you should just quit trying.

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Category: Facebook, Hustle, Link Building, SEO, Social Media, Twitter | Tags: , , , ,
James Carson | August 24, 2011
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A #winning Guide to Transient Social Spurting

Do you ever login to analytics and see your traffic spurt up? You wonder what’s going on, look deeper to see that Twitter has given you 20,000 visits in a day when you normally get 10. It’s something I do more and more. It’s a ‘transient social spurt’…

What’s with the name?

Well, I can see why you might suggest it’s a little wacky and rude, but how else am I going to get your attention? This is analytics after all. Anyhow, at least it makes sense.

What’s a spurt then?

Spurting comes from massive profiles who Tweet or post your stuff. They’re pretty easy to find. In the SEO Twitter-clique a Tweet from Rand Fishkin or Michael Gray could give you a spurt – they’re going to give you a boost relative to your traffic size. But let’s think bigger, much bigger.

Who’s the biggest spurters?

Celebrities and media owned profiles are pretty much the Kings and Queens of social spurting. One Tweet can send literally thousands of fans/followers through a link.

How do I get a celebrity endorsement?

There’s a couple of methods here. The first thing you really need is an article that is relevant or pleases the celebrity in question. Take this post on Grazia all about Lily Allen’s new shop. Lily Allen liked the review and was glad it got onto Grazia Daily, so she Tweeted it and the site got a spurt.

But hold up – I’m not a big brand

Okay, okay – very few sites have the brand clout of Grazia – it’s one of the largest women’s magazines in the UK. But still, you could aim lower than Lily Allen – you could aim for a D-Lister, or go down to local celebrity. The key is a bit of hustle. Pick your battles wisely, write content that your spurter will be interested in, then @reply them. I did this recently on Twitter with @tomcritchlow on my hustle post. I’ve never spoken to him before, but I’ve heard him say hustle enough in his videos/tweets to know that he liked it. I’m a fledgling blogger and the mention had great benefits. I got a load of Tweets and followers. Thanks Tom!

What about Facebook?

Now Twitter’s great and everything, and it’s probably easier to get people to do stuff, but Facebook is where the real meat is. I mean, check out The Inbetweener’s page. There’s 3 million people on it (largely from the UK) – that’s some heavy stuff. So if you’re a fashion house, or you work in entertainment or something that could be related back to The Inbetweeners, all you need to do is know the person who controls updates to this page – write a relevant bit of content (say, Inbetweener’s star models for xxx clothing line) then hustle the admin into posting it. It’s a fairly throw away thing for them to do, but it’ll mean a ton of delicious traffic for you.

How do I find these people?

Fortunately, I’ve got a few contacts in the media world that can do this sort of thing. It’s often PR types who are behind Facebook page. Don’t have those contacts? Well get networking for real and get yourself onto a PR database like Gorkana (everyone’s a journalist now, and you can sign up for free). If you work in PR and know how to pull a few strings, then I’d like to talk to you.

What should I do?

Next bit of content you have, find a social spurter, do your research on them and then tailor it to their (you might even want to give them some credit in the process) – then hustle. If you get a social spurt, you’ll probably get loads of ReTweets, Facebook Likes and links too. #winning.

Category: Content, Facebook, Hustle, Link Building, SEO, Social Media, Twitter | Tags: , ,
James Carson | August 22, 2011
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A #winning 12 Stage Hustle Process for Link Building

Hustle is so important in social/search that I’ve decided to dedicate an entire category to it. What I want to give you is an actionable process of hustle and how to use it. It’s all very well saying, ‘You gotta have hustle’ and ‘I’ve got hustle’ but if you don’t know how to apply your hustler instincts to any process, you’ll be hustling in all the wrong places, doing loads of hustling and getting nowhere.

Here’s a hustle process that I went through with excellent results. I was working for a fairly large brand, but with just me doing the process, I managed about 1,000 manually built links (which I specified the exact location and HTML of) across about 50 sites over the course of three months. I even got my brand ranking number one in the world for ‘kama sutra’ in the process (200k visits a month). Unbelievable tekkers/good hustle.

Early Bird

#1) I researched my targets

I got into work when no one was there so I wouldn’t get bothered. I started going through a few sites that I’d noticed had some of our videos and images embedded but no links (having good content already certainly makes the process easier). I clicked through every relevant blogroll I could find. Within the two hours before everyone else got in I’d got 50 targets – easy.

#2) I wrote an email template

I went in with the approach that no one could give a monkey nut about placing my links from the off, so I never asked them in my first email. I normally said something along the lines of, “Hey (insert name), I like your site and was wondering if you’d be up for doing some exchanges such as pushing our content from your social profiles when it suits you, we’ll be happy to do the same.” (It was longer, but you get the point). No one can afford to write an entirely bespoke email all the time.

#3) I emailed everyone on my list personally

I often adapted the email template so it was more personal. If I could find out about the contact via their Twitter or LinkedIn bio, then I would put an aside to that in. If they supported Arsenal, I would tell them they’ll miss Cesc Fabregas. Sometimes I didn’t send email at all; I just tapped the people up on Facebook. In all the times I have used this technique, it has never failed to get a response. I once created a thirty strong student writing network out of doing this, but that’s another post.

A process aside – In my research sheet I had the following columns:

Name

Website URL

Email/Contact

Domain Authority

Status

The status column was critical. As soon as I messaged everyone I put their status as “Contacted – No Reply” and set the entire rows in orange. When someone replied and said they were up for it, I’d put them as “Partner” in green. No one said they weren’t interested, but if they happened to then I’d put them in “No interest” in Red. Sometimes they’d want a little more detail, so I’d put their status as “Partner – Unsure” in Blue. They always came round in the end. #winning

#4) I responded instantly to everyone who replied

I was at my desk the whole day (as a hustler needs to be), but getting all these replies so easily was so satisfying so I couldn’t help but respond. Of course some people didn’t reply straight away, but they were probably busy. I always asked if they had anything specific they wanted to push in my reply. Note: I still didn’t say that I wanted anything specific from them even though they usually had embeds of our content.

#5) I did something for everyone that replied before they could do anything for me

If the respondent said they had something specific to push, I pushed it. I got it published somewhere. Then I always emailed the relevant respondent to tell them where the link had been published. Almost everyone replied to say thanks.

A publishing aside – I didn’t have full publishing rights, and sometimes I had to deal with journalists who kept ‘forgetting’ to publish the links/videos for these partner sites or whatever. I would run downstairs and see these people personally and watch them do the simple task in two minutes. I didn’t email, I didn’t IM, I didn’t tweet them or Facebook chat them or even call them up. I went to them told them about it and watched them do it. In one case I actually did it for them while they made me tea. If they were at their desks, the job was always completed there and then. No waiting around for two weeks while someone screws about and does nothing that you want. #winning

Doing Nothing
Thanks to off the dribble.

#6) I messaged all the guys that were still orange

These were the people who still hadn’t replied, yet hadn’t said they weren’t interested. I did this after the weekend (I started on a Friday). There were probably about 20% of sites that hadn’t got back to me positively by this time. In the next two days I’d got this down to 10%.

Bad Customer #1 – On the second round I got some guy saying I would have to pay to get anything from him, to which I took him to the cleaners for infringing image copyright (pointing out the numerous URLs responsible) and insinuated that if he didn’t apply my reasonable future requests, then I’d inform Google and he’d lose his Adsense revenue. His tail was soon firmly between his legs and he said he’d do what we asked. When he said this I linked to his blog from all of our social media profiles. He got some traffic and he liked that. #winning

#7) I did their work.

After getting all these forty “Partners” I researched their sites more thoroughly and saw where our images and video were placed. I noted down all the URLs and then in the next column I wrote a sentence down which included two HTML links back to our site. In some cases there were near 50 pages of content where a partner had been using our stuff without permission.

A copyright aside – Your images are being used all over the web – are you really going to try and have them removed? Forget it. Too few people care about image rights or even the threat of prosecution – DMCA requests from the off are completely ridiculous (unless the site is clearly making money out of your content only) – what’s in it for you? This person could have been using your stuff for years and if you get them to take it down it will do nothing for you. Don’t get them to take it down, get them to put links in it – you’ll go shooting up a search engine. #winning.

#8) I requested they link us back

Finally I said I noticed they had some stuff on their site that I’d like them to attribute (the 8th step in the process!) and sent them a note with the spreadsheet I’d built in the last step. If there was a ton of links for them to do, I said I’d ensure I sent them a load of traffic and links in exchange so the tedious manual work would be worth their while. This is when it really pays to have a strong social media presence, because you can pay people to do the dog work in in a couple of Tweets/Status Updates. A lot of people didn’t do it straight away, so I hustled them. Some people said they did it all, but when I checked, some of the links were missing, so I hustled them. Some times they wouldn’t respond so I sent them a ton of traffic and let them know about it – then they responded. All of them did what I requested – not one sheet got wasted.

Bad Customer #2 – One guy really didn’t like it. He said his boss had told him no because, ‘Every time we link back we lose traffic.’ I explained that most of the articles where I wanted links were old and would get no visits anyway. He didn’t relent. I guaranteed he wouldn’t lose traffic because I’d send him a ton through a link dump. He didn’t relent. I asked again. He didn’t relent. I sent him a long email explaining my situation and that he was infringing copyright by using our material without my permission and that my request was entirely reasonable – I could use lawyers if I wanted to, but I wouldn’t (insinuating threats as a last resort can certainly work), and I requested I speak to his boss on the phone directly. It went on for ages – six weeks of backward and forwards – I would send emails to him when I was in the pub and my companion was at the bar. I just wanted those fricking links and the more time I spent, the more worthwhile it got. Eventually, one day when I went to work, all the links were up. I sent him as much traffic as I possibly could and said, ‘If you ever send that much traffic to me through these links, I’ll send you a video of myself eating a tri-cornered hat.’ I couldn’t care less about how much US traffic he could send me anyway, I was after the UK search visits. #winning.

#9) I created relationships

I would regularly email people seemingly out of the blue and ask them if they wanted anything specific. If they ever said yes I’d get what they wanted posted. By this point I’d hunted most of them down on Facebook and befriended them all. A couple of birthday’s came up – I sent them an email that just said: ‘Happy Birthday (NAME)’ and nothing else. They both replied instantly and asked if I wanted to push anything. On both occassions I thanked them but I didn’t have anything. Check out Keith Ferazzi’s Never Eat Alone – he is a daddy networker and his section on birthday calling should be required reading.

#10) I used relationships for further gain

Now two months were down the line and there were still some orange guys on my sheet – the ones that hadn’t replied. They wouldn’t get away from this. I messaged one of my partners who I saw clearly had a relationship with these orange guys and asked if he could provide me with additional contact details. He did. He also provided me with the direct contact details of two major publishing players in my vertical which I would have never been able to obtain anywhere else. I messaged all of them, changed another round of orange into green and had the two most important sites in the vertical on my sheet, also in green. These guys were so big one link could send us 40,000 visits in a day.

#11) I maintained a distribution network

By now I’d done so much for these all of these guys that they’d almost do anything I asked. I kept it reasonable and every video or press photo pack we created (about one a month) I sent them it and embedded a link to further relevant content in the HTML (it seemed so obvious, but this post came along if you need further assistance). I told them to let me know if they posted it and I’d ensure we’d return the favour. I always did. They always did what I asked.

#12) I recorded everything

All this hustle was great but unless you keep your spreadsheets tight you’re going to lose track of what you’re doing pretty quickly and make mistakes. I made sure all links were recorded in a sheet and status updates/links built the other way were also recorded. When I had this I could report back to my business the value I was creating, and also know which partners were actually doing stuff in return for my rewards. I was pretty happy with most of them.


Thanks to Michelle Barsi on Flickr

Category: Hustle, Link Building, SEO | Tags: , , ,
James Carson | August 13, 2011
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Link Building is a Lot Like Getting Laid

It’s Saturday, so you might be wondering why I’m writing a blog post, but really the key thing about Saturday is about going out and meeting some people. If you’re a single guy, then it will certainly cross your mind that you’d like to meet a lady, and if you want to take it a bit further, it would be nice to get laid.

I had a little think about this after writing a couple of posts (as yet unpublished) about hustle. Then I thought that there really is an analogy – link building is a lot like getting laid! When I thought about the system of approach in bars, then there can be a neat analogy with the approach of link building. Still though, it would seem that a lot of link builders don’t get laid. No more – behold the link building/getting laid analogy. (Yes, it’s been done before, but I find this post a little creepy with Hunter/Hunted analogies.)

Attractiveness of Proposition

Shrek Rooney

Shrek, but good enough for Colleen

I’ll start at this because some but not all of the process of getting laid or getting links is attractiveness. Thus if you are a beautiful looking BBC with heavily researched and neatly laid out content, you are pretty much the most attractive website in the UK for getting links. If you look a cross between Brad Pitt and David Beckham, then you’ll have a head start for getting laid. The analogy falls down on the one side because the BBC’s online strength is built around large amounts of resources and skill, while being good looking is often a natural attribute unless you go to a plastic surgeon. Of course, you could read Men’s Health and sculpt your guns until you look like Arnie, but it doesn’t add up to much if you have a face like Wayne Rooney… although actually – it does! Wayne Rooney gets laid because his incredible honed skills have made him an extremely attractive proposition. He did very little during his teens other than play football. He’s now a very rich man as a consequence. Here’s a relevant equation:

money = power + power = attractiveness.

So, if you’re a nobody who looks like Wayne Rooney, you will probably find it harder to get laid. If you’re a .wordpress.blog with no links and no brand, you will probably find it harder to get laid. But let’s remember, it’s possible to become more attractive. You just need spend time to build your brand.

Hustle

You won't get it as often if you don't try

Not very men are blessed with the aura of celebrity, thus they probably won’t get approached by women on a regular basis. If you look like Brad Pitt, then chances are occasionally you’ll get laid when you don’t really have to try, same as the BBC doesn’t really have to try to get links. But wait, what would happen if you did try? Even if you didn’t look the part, you’d be giving yourself a better chance.

How many times do you approach women on a night out? None? One? Next time you go out, try and approach women you don’t know five times. You will almost certainly get a lot further than not doing any approaching at all. You might get laughed at or the girl might be a bitch and she could even slap you, but at least you did try. It’s the same as your website. It’ll take a lot longer if you don’t do any outreach. If you emailed five targets a day you’re almost certain to build quite a lot of links during a year. Some might not respond and some might even call you a spammer (if you screw up the next part), but at least you tried.

The First Impression

So you haven’t got a very good conversion rate on either of your hustles? There’s not much link love going around. Fear not. If you’ve read The Game by Neill Strauss then you’ll find that there are PUA Openers and there are those openers that are said by AFCs (Average Frustrated Chumps). The latter type of opener would go something along the lines of: “If you were a burger at McDonald’s, then I’d call you McBeautiful.” Hopelessly cheesy chat up lines, or: “You’re so beautiful. What’s your name?” It just strikes a lot of women as weird, desperate and difficult to hold a conversation from. On the flip side you can take this PUA advice:

  • Use an opener that differentiates you from most of the other guys who have approached her in the past.
  • Skip over the normal, boring small talk that kills most approaches quickly (“What’s your name? Where are you from?” Not many people ever got laid starting out like this).
  • Engage everyone the girl is talking to. So when approaching a group you should always open the entire group.

For more on openers, check out this post – there are quite a range of original methods.

Toilet Talks Links

Now then, in link building, you need to have a good opener as well, else you risk never getting a reply and you will never get into bed with your prospective link partner. Going in and saying, “Hi, I love your site, could you link to me?” is about as effective as the above chat up line. Instead, you can use these approaches.

  • Tell them what you can do for them first rather than asking what they can do for you. Say what you can offer; if you’re pursuing long term partners, don’t go asking for links from the off
  • Be as personal as possible. Not addressing them by name if you can find one is inexcusable. If you can check them out on LinkedIn and Facebook, put a small detail about them in the opener – this is particularly good when you
  • Bin email all together. Email is for work, and a lot of people find emails from people they don’t know so irrelevant they don’t reply. If you can approach people after a few beers at networking events, they will almost certainly not say no. If you can approach them on Facebook, then for most people this is something a little unusual that differentiates you from the rest of the link building crowd. Don’t acknowledge the fact you’re being different. It’s just what you do.
  • I don’t like putting obvious stuff in, but if you’re writing style isn’t great (few people are aware of how bad they are) or it’s prone to making mistakes, get someone who can write to do your emails. It’s worth getting it right. You wouldn’t expect to go up to a beautiful lady with a stammer like The King’s Speech and get laid in a hurry.


There’s a long passage in Seth Godin’s Permission Marketing about the process of getting married in the analogies of an interruptive approach vs. a permission approach. It’s excellent, you should read it.

Build a Relationship

If you meet a nice lady in a bar, then she’ll likely be hammered or quite loose if she’s prepared to sleep with you right away. Normally people get laid after a passage of dating – and I would think fourth date is probably about average. You’re probably not going to get a link straight away either. Hold off, be patient, and wait until you have something really relevant to offer before you ask for links. Be nice to them, courteous, and conversational – a gentleman. If it stays interesting you will get laid.

Kate Upton in Bed

This is Kate Upton. I love her. Maybe if one day I apply these techniques we will get married.

Category: Hustle, Link Building, Permission Marketing, SEO | Tags: , , ,