Resources

Here are a collection of books I managed to read in 2011. Please let me know further reads in the comments.

General

Nudge: Improving Decisions About Health, Wealth and Happiness, Richard Thaler & Cass Sunstein (2009)

Building Strong Brands, David Aaker (2010 edition)

The Long Tail: How Endless Choice is Creating Unlimited Demand, Chris Anderson (2007)

Start It Up: Why Running Your Own Business is Easier Than You Think, Luke Johnson (2011)

The Cult of the Amateur: How Today’s Internet Is Killing Our Culture and Assaulting Our Economy , Andrew Keen (New Ed. 2008)

The Tipping Point: How Little Things Can Make a Big Difference, Malcolm Gladwell (2003)

Content

The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing and Creating Content for the Web, various authors (2010)

The Elements of Style, William Strunk Jr & E.B. White (4th ed. 1999)

Networking & Social Media

The Cluetrain Manifesto, various authors (10th Anniversary edition 2009)

Groundswell: Winning in a World Transformed by Social Technologies, Josh Bernoff & Charlene Li (2008)

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, Keith Ferrazzi (2005)

Crush It!: Why Now is the Time to Cash in on Your Passion, Gary Vaynerchuck (2009)

Get Noticed, Marcus Taylor & Rob Lawrence (2011)

Wikinomics: How Mass Collaboration Changes Eveything, Don Hapscott & Anthony Williams (2008)

Digital Marketing

Purple Cow: Transform Your Business by Being Remarkable, Seth Godin (2005)

The Long Tail: How Endless Choice is Creating Unlimited Demand, Chris Anderson (2007)

Tribes , Seth Godin (2008)

The One to One Future: Building Relationships One Customer at a Time, Don Peppers & Martha Rogers (1998)

Permission Marketing: Turning Strangers into Friends and Friends into Customers, Seth Godin (2007 edition)

Advertising

How to Do Better Creative Work, Steve Harrison (2009)

Confessions of an Advertising Man, David Ogilvy (2011 edition)

Ogilvy on Advertising, David Ogilvy (2007 edition)

A Technique for Producing Ideas, James Young (2003 edition)

Hey Whipple, Squeeze This: A Guide to Creating Great Advertising, Luke Sullivan (3rd ed. 2008)

Specific Topics / Practical

The Art of SEO, Various Authors (2009)

Advanced Web Metrics with Google Analytics, Brian Clifton (2010)

Don’t Make Me Think: A Common Sense Guide to Web Usability, Steve Krug (2005)

Inbound Marketing: Get Found Using Google, Social Media and Blogs, Brian Halligan & Darmesh Shah (2009)